Masondo Fine Art Gallery in Johannesburg is preparing to host Women In Art Africa Conference on 5 & 6 May next year with the aim of showcasing the range of artefacts by women artists around the world.
Mpho Masondo the organiser of the show and owner of the Gallery told Team Buntu Africa website that the main objective of the Conference is to encourage women artists to go the entrepreneur route.
“The sad part is that as African women our voice has not only been silenced at executive creative levels, but that we are also not telling our own stories from our perspectives,” Mpho says.
Furthermore, she said: “We have realised that art contributes to problem solving and that art is also spiritual. Each art piece triggers a certain mood and energy to human beings. That is why the theme of our conference will reflect the authenticity of women’s art and their independence.”
Mpho, who is a mother to two young children runs the gallery with three colleagues, Bulelwa Qupe, Igneta Mnisi and Kgomotso Ngakatau.
Esther Mahlangu (82), one of South Africa’s renowned artists will be exhibiting her work during the conference. Her art reflects Ndebele aesthetic values and cultural heritage.
“Although we are based in Johannesburg, digital media is helping us bridge the distance and we are now connected to various art groups around the world online,” Mpho said. “Linkedin, Facebook, Instagram and other digital media makes our services accessible to relevant artists and organisation around the world.”
Mpho said the Gallery also coaches and mentors female entrepreneurs in order to boost their confidence to venture out on their own.
Mpho is passionate about connecting with like minded women globally and sees the conference as an opportunity to network with artists from across Africa, Caribbean, Europe, Asia and America.
She said: “We are busy contacting women artists from all over the world and inviting them to the conference because we want the event to reflect the full breadth of women’s artistic talent.”