African Media Agency (AMA) a leading Pan African PR Agency today announced the opening of a new office in Abidjan, Ivory Coast.
AMA, which already has branches in Dubai, New York, Kampala, Johannesburg and Lagos says the Abidjan branch will enhance its footprint in Africa, the second fastest growing continent after Asia.
Commenting on the move, Gaëlle Thisse, AMA Chief Operating Officer said: “Following years of political turmoil and civil conflict, business is back and booming in Ivory Coast. Opening an office here in Abidjan, home of the African Development Bank, made perfect sense.”
Ivory Coast is Africa’s fastest growing economy, according to the IMF’s latest World Economic Outlook. The West African nation’s GDP is expected to grow by 8.5% this year.
This accelerated economic growth has motivated big corporations, such as Nestlé, MTN, Orange and Olam to set bases in that country.
Furthermore, Gaëlle said the economic dynamics and the strategic location of Ivory Coast played an important role in the choice of AMA’s new office.
“The presence of some of the most important companies in the country, the role that Ivory Coast plays in the UEMOA and its proximity to Ghana and Nigeria will help us further develop relationships with existing and new clients looking for share of voice in West Africa,” Gaëlle said.
Since 2014 AMA has helped dozens of companies, NGOs and International Organizations reach their target audiences in Africa by distributing over 700 press releases. The agency has also organized 120 interviews with renowned media operators such as the New York Times, the BBC, the Wall Street Journal and influential media houses on the continent.
AMA, which is in partnership with some of the world largest aggregators and news players, plans to double its capacities over the next two years by setting up more branches across the continent.