STRIVE Masiyiwa’s fledgling broadcasting company, Kwese TV, has launched an exclusive Pan-African partnership with Netflix, the world’s leading internet entertainment service with 104 million members in over 190 countries.
The move will significantly change the viewing habits across Africa when Kwese TV eventually spreads across the continent, enabling subscribers to access thousands of channels from anywhere in the world.
South Africa will be the first country to offer the service, which was launched in Johannesburg last Thursday. However, it is envisaged that Kwese TV will eventually spread to every African country on a subscription basis.
Econet Wireless founder Masiyiwa has described Kwese TV on his popular Facebook page as a “game changer.”
The service uses a platform known as ROKU which broadcasts TV networks as “Streaming Internet Channels”, enabling a broadcaster to stream thousands of channels from anywhere in the world. It also gives customers the option to pay only for the channels they want to watch.
Commenting on the partnership between Kwese TV and Netflix, Joseph Hundah Econet’s Media’s President and Chief Executive Officer said: “Kwesé Play removes many of the primary hurdles which have stopped some of the leading VOD services from entering the continent. Our platform will deliver an excellent viewing experience over a reliable and super-fast network at a price point which is more affordable than any service currently available in the market.”
Netflix members in Africa will also see some shows that are not available to US viewers, such as the hit series Designated Survivor and the new Star Trek: Discovery series.
Netflix members enjoy more than 125 million hours of TV shows and movies per day, including original series, documentaries and feature films. Members can watch as much as they want, anytime, anywhere, on nearly any Internet-connected screen. Subscribers can also play, pause and resume watching their favourite programmes without the inconvenience of commercials.